Rome is a city of endless layers, from ancient monuments to vibrant neighborhoods, and Rome’s shopping is no different. Whether you’re hunting for high-end designer pieces and vintage treasures or you’re looking to cool off in a Rome Shopping Mall, the Eternal City delivers.
Each district in Rome invites a different experience, so whatever your style or pace, you’re in for a treat beyond tourist trinkets. Below are some ideas for the best shopping in Rome, Italy, from high‑street classics and local boutiques to artisanal markets and cutting-edge outlets.
Where to go shopping in Rome
Luxury shopping in Rome: Via dei Condotti & the Spanish Steps area
This is Rome’s most prestigious shopping address. Via dei Condotti is one of Europe’s priciest streets, and there you can find designer flagships such as Gucci, Prada, Valentino, Dior, Bulgari, Hermès, and many more. The entire district radiates elegance across Via Borgognona, Via Frattina, and Via del Babuino.
Best shopping street in Rome: Via del Corso
Rome’s high‑street artery stretches from Piazza Venezia to Piazza del Popolo. International chains like H&M, Zara, Gap, alongside local boutiques and department stores, make this a top stop for everyday fashion. On this street, you will also find the Galleria Alberto Sordi, a beautiful Art Nouveau arcade filled with shops and cafés.
Local shopping in Rome: Via Cola di Rienzo (Prati)
Just across the Tiber from the historic center lies Via Cola di Rienzo in the Prati neighborhood. It’s popular with locals for offering both international chains and distinctive Italian boutiques, along with the Coin Department Store. This street also features gourmet treats, which is a great way to pair a shopping stroll with a snack.
Vintage shopping in Rome: Monti, Via del Governo Vecchio & surroundings
For vintage lovers and indie design buffs, Monti is the place to be. Via Urbana, Via del Boschetto, and Via dei Serpenti host curated vintage shops like Pifebo, Humana, and King Size Vintage. Another place to visit during the weekend is the urban market Mercato Monti with one‑of‑a‑kind finds, from clothing to vinyls and artisan objects. Finally, Via del Governo Vecchio offers quirky second‑hand shops in a charming setting.
Outlet shopping in Rome: Department Stores & Shopping Malls
If you have some time to spare, you can find some great pieces in one of Rome’s designer outlets and shopping malls. Castel Romano Designer Outlet is located 25 km south of Rome and is easy to reach by shuttle bus or car. This McArthurGlen outlet offers 30%-70% discounts year-round on luxury and mid-range brands like Michael Kors, Hugo Boss, Furla, Nike, Levi’s, Burberry, and Blumarine. There’s also a food court, kids’ play area, and often seasonal sales or special events.
It’s a great way to spend your last day in Rome if you’re on an afternoon or late-night flight back home. Simply get there after checking out and pre-book a Rome Airport transfer to reach the airport directly; much better than spending hours at the airport lounge or cafe.
La Rinascente on Via del Tritone near the Trevi Fountain is a luxurious multi-level department store with high-end labels like Gucci, Valentino, Max Mara, and Alexander McQueen. Don’t miss the rooftop terrace for a drink after shopping, or the basement level showcasing ancient Roman ruins discovered during construction.
Finally, Porta di Roma in northern Rome is one of the largest malls in Italy, with over 200 stores including Zara, H&M, Bershka, Apple Store, and a huge IKEA nearby. You can also find extras like a cinema, restaurants, and large parking areas.
Frequently asked questions
Where to shop in Rome? 
Via Dei Condotti, Via Del Corso, Via di Campo Marzio, and Via Babuino are some of the most famous shopping streets in Rome. There you will find a mix of high-end boutiques, international brands, and local shops.
What to shop in Rome?
Rome, and Italy in general, is famous for its leather goods. A pair of Italian leather shoes is a great idea for shopping in Rome.
Where is the main shopping street in Rome?
Via del Corso is the most central and popular shopping street in Rome, running from Piazza del Popolo to Piazza Venezia. There you can find all kinds of shops, luxury and budget ones, for everything from clothing to accessories.
Where is the shopping district in Rome?
The most famous Rome shopping district is an area known as The Trident, where you can find luxury and high-fashion ateliers. The area spans around Via dei Condotti, the Spanish Steps, and the surrounding streets like Via Borgognona, Via Frattina, and Via della Vite.
What is famous in Rome for shopping?
Italian leather goods and handmade ceramics are both famous options when shopping in Rome. You can find both designer and budget options to choose from.
Where do Italians shop for clothes in Rome?
Via Cola di Rienzo is a popular street among locals. It offers a range of mid‑range boutiques, local Italian brands, and the Coin Excelsior department store for clothing and accessories.
