While the picturesque labyrinth of canals is a huge drawcard to the streets of Venice, another star of the show has to be the shopping. An institution dating back a thousand years, the workmanship of Venetians past lives on in contemporary styles and industries. Shopping in Venice, Italy, truly is an experience like no other. Here, you’ll find tradesmen who have been perfecting their skills for years, producing some of the finest fashion and artisanal wares in Italy.
Whether you’re looking to buy a designer handbag, exquisite Italian fabrics, one-of-a-kind jewelry, a traditional hat, a piece of Murano glassware, or an affordable memento of your holiday, this guide will tell you where to shop in Venice.
Giuliana Longo
People travel far and wide to purchase an heirloom piece from Venice, but one of the most coveted items has to be a Giuliana Longo hat. No matter if you’re looking for an original Panama, a cashmere beanie, or a traditional Homburg, you’re sure to find the perfect piece to adorn your head with at this historic boutique.
Started in 1901 by Giuliana herself, her namesake store is easily one of the most iconic shops in Venice, having dressed the heads of many important Venetians. Legendary chef Marco Pierre White gets his Ecuadorian Panama hats from this small shop, and the elite Venetians shop here for their Carnival tricorne. No matter if you’re a fashionista or a traditional workman, the friendly staff at Giuliana Longo will find the perfect hat for you.

Venice Glass Shops
When you think of glassware in Venice, your mind instantly jumps to Murano. This small island has been making and exporting stunning glass pieces all over the world for centuries, and L’Isola is one of the best Murano glass shops in Venice. Founded in 1958 by the two Moretti brothers, this Murano showroom houses an impressive collection of Carlo Moretti glass design. From his iconic Bora glasses, Murano tumblers and champagne flutes to spectacular vases, bowls and figurines — there’s no better place to shop for glassware in Venice.
The best part about shopping in L’Isola is that you can choose your perfect piece and then have it shipped back home safely, so you don’t have to worry about carrying such a delicate piece of art in your luggage.
Of course, there are other notable Murano glass shops in Venice, with around thirty factories still in operation. The Salviati team has been producing revolutionary pieces for 160 years, and you can watch the magic happen live at one of Vetreria Artistica Colleoni’s private or public demonstrations. You can also try your hand at creating your own masterpiece at the Murano Glass Factory, and if you’re interested in a broader understanding of the manufacturing process, a visit to the Venice Glass Museum is a must.
Tip: Look for the Original Murano Glass (OMG) seal to ensure you are buying an authentic piece.

Jewelry Stores
Other than a Murano keepsake, there are several other famous Venice jewelry shops where you can find a one-of-a-kind piece to take home. The Missiaglia family has remained one of the most respected silversmithing and fine jewelry makers in Italy for more than 170 years. Founded in Venice in 1846 by Angelo Missiaglia, their traditional Venetian craftsmanship techniques have been passed down through generations. Purchasing one of their elegant pieces from their Missiaglia1846 flagship store is the epitome of luxury shopping in Venice.
If you’re on the hunt for something truly unique, Palwer Jewelers is definitely worth a visit. Their interesting pieces are all at once modern, medieval, and timeless — a combination that is sure to make a bold statement.
San Samuele
If you’re an art fan and prefer to sift through galleries, craft shops, and unique boutiques, then the San Samuele neighborhood offers some of the best shopping in Venice. This creative hub is filled to the brim with textiles and crafts, making it the perfect place to stock up on some authentic Venetian handiwork. If you’re looking for exquisite Italian fabrics, make a beeline to Chiarastella Cattana, the go-to shop for all seamstresses in Venice. This popular store also sells a plethora of high-quality bed linen, cushions, and homely accessories.


