Travellers in 2023 are tired of the same old holidays; they’re after hyper-personalised trips and more bang for their buck. According to Hilton’s 2023 Global Trends Report, a whopping 86% of respondents stated they want personalisation when they travel, reinforcing the fact that travel companies like yours should be prioritising travel personalisation if they want to keep attracting customers in this new age of travel.
Better customer service
With travel agencies and companies already using AI technology to assist with trip planning and customer service, it’s time to step up and join in on the action. Providing your customers with a speedy solution to the most challenging parts of planning a trip, such as finding the best flights or hotels, is a surefire way to gain their loyalty and keep them coming back. Additionally, the emergence of AI chatbots has provided travel businesses with a convenient tool to improve customer service. Chatbots are already quite sophisticated and can significantly improve response times and provide personalised planning services, improving the digital journey from suggestion to booking for your customers.
Harnessing the power of AI and machine learning to streamline your operations and increase customer satisfaction will certainly keep you up there with the competition. Whether you utilise AI’s trip planning capabilities to shorten the booking process or implement chatbots to provide faster, more personalised customer support – it’ll benefit both you and your customers.
Personalised Recommendations
More and more companies are using data to provide their customers with personalised offers and suggestions thanks to the recent take off of AI. Hilton’s 2023 Report states that 50% of travellers want activities and experiences tailored to their unique needs, whilst 54% revealed they want personalised food and beverage options. Clearly, travellers’ expectations are on the rise, and with recent technological advancements changing the landscape, demand for higher-quality, tailored services continues to grow. This is why customer-oriented services such as those offered by Welcome Pickups are becoming indispensable in the travel sector.
If you want your agency or travel company to stay on top, consider strategies such as building connections with other local businesses to provide personalised offers and experiences, sending your clients tailored itineraries, or providing personalised restaurant or hotel recommendations. You could even partner with a globally-recognised company like Welcome, which boasts 5-star ratings across major review platforms.
Personalisation and prioritising our customers’ needs are at the core of what we do, which is why we offer fully personalised door-to-door pickups with plenty of extra benefits. Your customers can enjoy a hyper-personalised experience whilst your agency increases its revenue through commissions, but that’s not all. The newly launched Book on Behalf feature will save you time, allowing you to handle all transfer arrangements for your customers and thus ensuring a seamless journey. Upon gaining access to your Welcome Pickups user-friendly platform, you’ll be able to effortlessly make bookings on behalf of your travellers, including any necessary changes or cancellations.
If you’d like to help your business grow whilst offering a stress-free and personalised experience for your customers, book a demo to find out more.
Hyper-personalised Marketing
Today’s customers are after a fully personalised and engaging experience from start to finish, and with so many of them using social media to plan and document their travels, it’s a missed opportunity if you’re not already using the power of social media platforms to your advantage.
Firstly, social media channels such as Instagram and Facebook provide a variety of tools that enable you to target specific users through advertising. You can use algorithms to send personalised messages, event invites and other promotional content to your customers. Learning to utilise these tools is an absolute must if you want your business to excel in this highly-competitive digital age.
Furthermore, interacting personally with your audience on multiple channels is another effective marketing strategy you shouldn’t miss out on. You can respond to comments, address questions or complaints, ask what kind of trips your customers’ would like to see more of and so on. In doing so, you give your company more of a relatable, human side, which in turn allows your customers to feel like they are building a trusted, personal relationship with your brand. At the end of the day, the more relatable and personable your brand is, the more people will flock to use your services.
If you’re a travel agent or agency looking to apply some solid strategies to ensure your customers keep returning to you to plan their next trip – personalised services are the way to go. The more personalised your services get, the more loyal your customers will become, resulting in higher conversion rates and increased revenue for your business.
