Uber in Florence: Everything you need to know

Whether you need a transfer to and from the airport or an in-city ride, you can find all the information you need about using Uber in Florence, alternative transport options, and which is the best choice for you right here.

Is there Uber in Florence?

While Uber is available in Florence, services are limited to premium services, much the same as other Italian cities including Rome and Milan. Uber Florence services include Uber Black and Uber Van and they essentially connect passengers to a high-end vehicle with a professional private driver known as a noleggio con conducente (NCC). As a result, Uber rides are more expensive than regular taxis and private transfers.

Both Uber services offer black luxury vehicles with leather interiors and highly rated drivers. Uber Black is the most affordable option and can accommodate up to 4 passengers, whereas Uber Van can comfortably seat groups of up to 6 people. 

How much is Uber in Florence?

When you opt for a ride-hailing service like Uber, a real-time price estimate will be provided through the app before booking. This cost is determined by how far you plan on traveling, which service you select and driver availability. In most cities where Uber operates, rides are generally cheaper than regular taxis; however, since Uber in Florence is restricted to premium vehicles, this isn’t the case. 

Furthermore, when drivers are in high demand, surge pricing tends to occur, making rides even more expensive. For instance, when traveling from Florence Airport to the city center, an Uber Black ride typically costs between €50 and €100, and similarly, for an Uber Van, there is a significant price range between €85 and €150. Unfortunately, prices don’t get any cheaper for shorter trips downtown, where you’ll pay between €20 and €38 for a 10 to 15-minute 5km journey.

*Tolls and surcharges may be added to your final fare.

Alternatives to taking an Uber in Florence

From the airport

The most recommended and popular way to travel from the airport to downtown Florence is via a private transfer service. These services provide a personalized meet and greet on arrival, modern and comfortable vehicles and local English-speaking drivers who know the cobble-stoned streets of this ancient city better than anyone. Not to mention, when you book with Welcome Pickups, you’ll be offered a competitive fixed fare price with no hidden extras.

Alternatively, you can take one of the local airport taxis, which offer fixed rates to the city center and other destinations. To find the taxi rank, as you exit the terminal, turn left and follow the signs towards ‘Taxi’. Be sure to refuse anyone offering a ride outside of this area as they are likely an unregistered taxi driver.

It’s also possible to use Uber at Florence Airport, although trips can be quite pricey. Nevertheless, ride-hailing services typically meet passengers outside the main terminal building, next to the designated taxi area. 

Getting around Florence

Using an Uber to get around Florence is easy enough; however, local metered taxis are much more affordable and are readily available across the city. Taxis can’t be hailed from the street in Florence; instead, you’ll need to walk to an official taxi stand or phone one directly at +39 055 4242 or +39 055 4499. Keep in mind that you may be charged an additional call-out fee for phone bookings.

Taxi stands can be found at most major plazas such as Piazza del Duomo, Piazza Santa Maria Novella and Piazza della Signoria, as well as outside transport stations and popular tourist attractions.

While there isn’t really an Uber equivalent in Florence, there are a couple of apps that can be used to book a local taxi, namely appTaxi and itTaxi. Moreover, Welcome Pickups offers the same convenience of a pre-booked transfer for in-city rides too, including fixed fares, guaranteed on-time pickups and English-speaking drivers.

Is Uber safe in Florence?

Using Uber in Florence is generally considered safe since the app has plenty of built-in safety features. For instance, riders can check their driver’s rating before booking, track their journey in real-time and request a PIN verification from their driver at the pick-up spot. Nevertheless, it’s always best to keep on your toes and be mindful of your surroundings to ensure a safe journey.

While taxis in Florence are also a safe way to get around, your driver may not always speak English, which can make giving directions somewhat complicated. In most cases, Florentine drivers are friendly and helpful, although you may come across the occasional scam or rude driver. To avoid being taken advantage of, always ask if the meter is working and ask for a price estimate before setting off. 

Uber, Taxi, or Private Transfer?

When it comes to choosing the best mode of transport in Florence, you should think about the specific needs of you or your group. We’ve gathered some of the most important factors to consider below, so that you can make an informed choice.

FAQs

Is Uber safe in Florence?

Uber offers several in-app features to ensure the safety of passengers, including RideTrack, which checks in with the passenger if the driver goes off course, driver ratings and real-time journey tracking. 

Is Uber or taxi cheaper in Florence?

While both options have their benefits, if you’re tossing up between a Florence Uber or a taxi, a taxi is generally much cheaper. This is largely because Uber in Florence only offers premium vehicles with private drivers. Another affordable option compared to Uber is a pre-booked private transfer with a fixed fare.

What is the Uber alternative in Florence?

There isn’t really a similar ride-hailing app to Uber in Florence, although appTaxi and itTaxi are commonly used to book regular taxi services. Similarly, a Welcome Pickups private transfer can be booked either online or through the app for fixed-rate rides.

Does Uber pick up at Florence Airport?

Yes, it’s possible to take an Uber from Florence Airport. Since the company only offers premium vehicles and drivers, passengers should make their way to the designated ‘Limousine Service’ area outside the main terminal building, next to the taxi stand.